2. EXERCISES FOR DISCUSSION
2.1 BRANDS: What do you think of these brands? Give them a score from 1 (terrible) to 10 (excellent) in relation to their logo, their product and their advertising:
BRAND: LOGO / PRODUCT / ADVERTISING
- McDonalds
- Nokia
- BBC
- Ferrari
- Chanel
2.2 EXPRESS YOUR OPINION:
- I strongly believe Google is the most useful website on the Internet.
- I strongly believe there are other, more useful websites than Google.
2.3 RIVALS: Which of these rivals are best?
- Google / Microsoft
- BBC /CNN
- Coca Cola / Pepsi Cola
- Master Card / Visa
- Ford / Toyota
- Nintendo / Sony
- Gucci / Chanel
- British English / American English
2.4 BRANDS DISCUSSION: Here are some questions you can try asking yourself before you come to our discussion on Wednesday:
a) What did you think when you read the headline?
b) What springs to mind when you hear the term 'search engine'?
c) What do you think about Google?
d) How important is Google in your life?
e) What are your favourite brands?
f) Do you always try to buy or use top brands?
g) How important is a company´s name in making it successful?
h) Do you think it´s important for international brands to sound English?
i) What do you think Google does to promote its brand name?
j) Do you think a brand can become powerful globally if it uses non-English characters in its logo (Greek, Chinese, Japanese, Russian, etc)?
k) Are there any company names or logos you think are stupid?
l) What do you think as "EOI Almeria Conversation Club" as a name?
m) Why is a brand name important to survive tough economic times?
n) Why do you think brand value has increased, even in a recession?
o) If you were to start a company, what brand name would you decide on?
p) Do you think technology companies will always be the most powerful?
q) What do you think of the use of "Google" as a verb?
r) Would you use other company names as verbs? (Try some)
PREPARING A DISCUSSION IS FUNDAMENTAL:
THIS MUST BE DONE IN TWO DIRECTIONS:
FIRST, YOU NEED TO LEARN NEW VOCABULARY AND EXPRESSIONS THAT YOU WILL HAVE TO USE FOR THE DISCUSSION.
SECONDLY, YOU HAVE TO PREPARE THE TOPIC BY LOOKING UP INFORMATION IN THE INTERNET, BOOKS, ENCYCLOPAEDIAS.
THIS WAY YOU WILL FEEL MUCH MORE CONFIDENT AND AT THE SAME TIME YOU WILL HAVE MUCH MORE TO TALK ABOUT.
FINAL TASK:
HERE IS ONE FINAL TASK THAT YOU MAY DO AND THIS WAY YOU WILL COVER THE FOUR SKILLS YOU MUST IMPROVE WHEN LEARNING A LANGUAGE: LISTENING, READING, SPEAKING AND WRITING.
Write a composition and leave it in the blog as a comment to Session 17, I will edit it in the blog so that everybody can learn from other people´s opinions.
Choose one of the following topics:
1. Write a letter to Google´s head of branding. Give him / her some ideas on what he/she could do to add more value to the brand.
2. "If an item of clothing is more expensive than another it´s because it´s better quality, that´s why brands are necessary: to distinguish the good from the bad". Express your opinion.